• An indulgence of sorts...

    The Importance of Being #beautiful

    Dove recently launched another of their ‘every women’ campaigns with #choosebeauty. Their campaigns successfully work on the self-deprecating, self-hating woman, you know, the one that doesn’t know they’re beautiful, like really beautiful inside and out until a major advertising initiative tells them so, all set to muted tones of blue, cream and other unobtainable minimalistic basic design shit. It’s important being beautiful isn’t it? Like really, really important. Forget health, forget love, forget kindness, it’s all about beauty and if you’re not conventionally beautiful that ok because we’ve got you covered – unconventionally beautiful? Or maybe you’re big and beautiful or better yet- ┬ábeautiful on the inside? Oh man, we’ve…